Let’s face it: for too long, enterprise travel programs have been measured like procurement categories — cost per trip, policy compliance, supplier savings.

It’s a perfectly good approach… for buying printer paper.

But business travel isn’t stationery. It’s not about boxes and unit prices. It’s about people — and people need a different kind of measurement.

Enter the Voice of the Traveler — the missing metric travel managers can no longer afford to ignore.
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Travel Is Not a Commodity

When you manage travel like any other procurement category, the default metrics are purely transactional:

• Total spend
• Booking compliance
• Supplier performance
• Contract utilization

Useful? Yes. Complete? Not even close.

Because travel isn’t just logistics. It’s how your people connect, build relationships, expand markets, close deals, and support teams.

So why are we measuring success like we’re sourcing toner?
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The Human Metric You’re Missing

Every traveler has a story. And inside those stories are the insights your program needs.

Were they supported? Did the booking process work for them? Was the supplier experience good — or painful? Did the travel policy make sense in real life?

That’s where the Voice of the Traveler comes in.

It’s not just sentiment — it’s intelligence. The kind that helps you:

• Spot issues before they show up in KPIs
• Understand the “why” behind compliance and adoption trends
• Strengthen supplier accountability with real feedback
• Build programs people actually want to use
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The Risk of Staying Silent

When traveler voice is missing, here’s what happens:

• You rely on assumptions, not insight
• Disengagement grows, but you can’t pinpoint why
• Supplier issues go unresolved until they become critical
• Your travelers lose trust — and stop following the program

You might still hit your budget targets. But you’re flying blind.
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From Soft Feedback to Strategic Metric

The old view? Traveler feedback was qualitative and hard to act on.

The new view? With the right tools, the Voice of the Traveler is structured, trackable, and actionable — just like your cost data.

It becomes a living dataset that shows:

• Where travelers are having great (or poor) experiences
• How your program impacts well-being, accessibility, and sustainability
• Which suppliers need attention
• What’s driving real program adoption — or leakage

This is not just “listening.” It’s performance management, redefined for the people who use your program every day.
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Turning Insight Into Action with Tripism

Tripism helps bring the Voice of the Traveler to the forefront — not buried in inboxes or surveys no one reads.

With Tripism, travel managers can:

• Collect continuous, structured feedback at scale
• Surface patterns across routes, suppliers, and traveler types
• Use real insight to drive supplier conversations and program evolution

You’ve already invested in building a smart travel program. We help make sure it works for the people it’s built for.
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The Takeaway

If your only metrics are spend, compliance, and supplier discounts — you're managing travel like it's a box of pens.

But travel isn’t stationery. It’s a human experience. And that demands a new set of metrics — starting with the Voice of the Traveler.

Listen to it. Measure it. Act on it.
It’s the smartest move you’ll make all year.

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